Friday, July 16, 2010

Chic Shops: Tod's Home Boutique in St Tropez

What could be better than summer in St. Tropez? Summer shopping in St Tropez of course. Shorts, t-shirts and flip flops won't cut in this most glamorous of holiday hot spots. You'd need Tomas Maier swimsuits, Missoni cover ups, Borsalino hats, Goyard totes as beach bags, and Vuitton beach towels. If you're lucky enough to be in St Tropez this summer, be sure to make a stop at the new Tod's Home Concept store. As the name implies, the store is set up like a very stylish home with plush armchairs and sofas, and gorgeous end tables. I love the combination of regency blue and yellow armchairs in the photo above and it reminds me one of my favorite Mark Rothko pieces (below).

On the walls of the store are framed photographs by Elliott Erwitt especially commissioned by Tod's. The photos, some of which are used for the advertising campaign, evoke the casual chic spirit of the Italian house.

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